data.gov.in & apps.gov.in Architecture
Developed and launched the Government of India's flagship open data portals under the .gov.in domain at the National Informatics Centre (NIC).
Problem:
Disparate government department data without a unified, accessible public repository.
Solution:
Scalable Drupal/PHP architecture, custom views, and high-security caching.
Result:
Delivered India's foundational open data infrastructure serving millions.
data.gov.in
PHP & Drupal
NIC Governance
Government IT Compliance
10,000+ Page Drupal to WordPress Enterprise Migration
Led the end-to-end migration of a massive 10,000+ page corporate website from legacy Drupal to modern WordPress, preserving complex taxonomies and SEO equity.
Problem:
Rigid legacy Drupal architecture impeding marketing speed and causing 404 errors.
Solution:
Automated ETL scripts, custom post types, taxonomy mapping, and 100% redirection audit.
Result:
Zero downtime, zero SEO loss, and 3x faster content publishing velocity.
WordPress
Drupal Migration
AWS & Pantheon
.htaccess Redirections
Deltek Full-Funnel Tracking & Dashboard Ecosystem
Engineered multi-touch attribution visibility connecting web traffic, Google Ads, GA4, OneTrust consent, Eloqua, and Salesforce into Looker Studio dashboards.
Problem:
Data silos between marketing campaigns, web engagement, and CRM pipeline progression.
Solution:
Unified dataLayer architecture in GTM, GA4 key events, and HockeyStack journey mapping.
Result:
Complete Traffic → MQL → SQL → Pipeline revenue attribution.
GA4 Certified
GTM
Looker Studio
Salesforce & Eloqua
OneTrust GDPR
Python-Based AI Marketing Business Intelligence System
Developed a custom Python BI layer that automatically analyzes web analytics, server logs, and marketing performance signals to detect anomalies.
Problem:
Manual weekly data auditing caused delayed detection of tracking drops and SEO regressions.
Solution:
Automated Python anomaly detection pipelines with multi-model LLM summary generation.
Result:
Reduced issue detection time from 7 days to under 15 minutes.
Python BI
Generative AI
Anomaly Detection
Log Diagnostics
