16+ Years Enterprise Track Record.

Driving end-to-end digital growth, analytics intelligence, and marketing technology initiatives focused on performance, automation, and scalable business outcomes.

• GA4 & Privacy Governance: Leading implementation and governance of GA4, Google Tag Manager, and OneTrust across multiple digital properties for accurate tracking and compliance.
• Executive Dashboards: Building advanced dashboards and reporting in Looker Studio to convert complex data into actionable leadership insights.
• Platform Launch Analytics: Managing complete analytics setups for new website launches, ensuring attribution, conversion measurement, and event readiness from day one.
• Optimizely CMS & SEO: Driving website optimization in Optimizely CMS, technical SEO enhancements, and search visibility growth.
• Funnel Intelligence: Leveraging Lumar and HockeyStack for website health, attribution intelligence, and customer journey optimization.
• Internal BI Layer: Leading R&D initiatives to build an internal Business Intelligence layer integrating disparate databases into a centralized intelligence ecosystem.

Drove Marketing Technology strategy across analytics, tracking, CRM, and automation ecosystems to enable data-driven decision-making and measurable revenue growth.

• End-to-End Funnel Visibility: Architected complete funnel tracking (Traffic → MQL → SQL → Pipeline) through structured tracking frameworks and Looker Studio/Power BI dashboards.
• Cross-Functional Tech Alignment: Solved complex technical and data challenges through deep debugging, log analysis, redirection governance, and TrustArc consent compliance.
• CMS Transformation: Drove CMS platform transformation (Sitecore → Optimizely) and structured content migrations aligned with SEO intelligence.
• AI Marketing Automation: Built AI systems to proactively detect tracking gaps, SEO risks, and compliance inconsistencies.
• Python Marketing BI: Developed custom Python-based marketing business intelligence applications for automated reporting, anomaly detection, and predictive decision support.

Led developer team, code quality reviews, CRM integrations (HubSpot & Salesforce), and web server stability.

• Managed daily deployments, code reviews, and Git workflows for the backend engineering team.
• Resolved complex synchronization issues between web platforms and external CRM tools (Salesforce & HubSpot).
• Configured Google Tag Manager and Google Analytics tracking frameworks for user behavior optimization using Convert.com and Microsoft Clarity.

Specialized in enterprise Drupal & WordPress development, managing high-traffic websites, custom theme/module engineering, and server deployments.

• 10,000+ Page Migration: Led the massive Drupal to WordPress migration for a 10,000+ page enterprise website, ensuring flawless taxonomy, post types, and SEO redirection integrity (.htaccess).
• Cloud Server Management: Maintained server deployments across AWS, Pantheon, and WP Engine environments.
• Third-Party Integrations: Integrated third-party APIs including HubSpot, Salesforce, and Zoom.

Developed, managed, and secured critical Government of India web applications under the .gov.in domain serving millions of citizens.

• data.gov.in & apps.gov.in: Developed and launched flagship national platforms that form the backbone of India's open data governance ecosystem.
• Government Security Compliance: Regularly audited websites for security vulnerabilities, implemented security safeguards, and ensured compliance with Indian Government IT policies.
• Performance Tuning: Optimized database indexing and server caching to handle immense citizen traffic surges without downtime.

Developed e-commerce websites, job portals, networking platforms, and dynamic web applications for national and international clients.

• Developed and deployed custom web systems using PHP, MySQL, CakePHP, CodeIgniter, WordPress, and Drupal.
• Built front-end interactive UI with HTML, CSS, and JavaScript with payment gateway and API integrations.